Logo

The logo is by the Milan-based Studio Bolduri.

It is a restyling of the Ascontex-Associazione di consorzi tessili logo. The element linking to the original trademark is the ASCONTEX lettering which was simplified to make it essential and in perfect combination with the light, almost minimal font of the word PROMOZIONI. The search for a sign with an all-positive meaning led to a “tick”, a check mark used to indicate the concept "yes, I agree”. By adopting the negative-positive contrast, the tick has been positioned inside the rigorous shape of the square, a perfect geometrical form.

The result is a fresh, modern and reassuring image.

Technical specifications:

Ascontex Font: Helvetica neue black

Promozioni Font: Eurostile extended 2

Ascontex pantone: 569U

Ascontex four-colour process: 98% cyan, 57% yellow, 17% black

Promozioni colours: 100% black

Press releases

1. Press release September 2005

Ascontex Promozioni press office:

Studio Michelangelo
Viale Coni Zugna, 7 - 20144 Milan - Italy
Phone +39 02 4695404 – Fax +39 02 48102651
www.michelangelomilano.it
studiomichelangelo@ascontexpromozioni.it